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浅谈传统营销观念的七大谬误

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  本文反常理地指出七大传统却错误的营销观念:

  1、要找到适合自身品牌的细分市场;2、忠诚客户是最具价值的;3、增加客户忠诚度并加速他们的消费频率,可以保持销售额的长期成长;4、要在市场上取胜,就要让产品区别于竞争对手的产品;5、促销可以带来更多的生意;6、4P上表现出色的企业肯定胜出;7、营销就是追逐和捕获客户。

Think Again

* The Status Quo: Too much marketing is rooted in conventional wisdom that ignores advances in the understanding of consumer behavior.

* The Cost: Marketing by the book can stifle sales and waste money that could go straight to the bottom line or be more profitably invested.

* The Solution: Recognizing the flaws in the conventional wisdom—such as too much focus on customer 杭州样本设计loyalty and product differentiation, and not enough on brand strength—allows a company to market itself more effectively.

  阅读全文,请点击这里。

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